The European Marketing and Management Association – EUMMAS was founded in 2007 as a professional, non-governmental and non-profit association aiming to connect business and academic leaders to contribute to local, regional and global prosperity and capacity building to cope with the current challenges. Our focus is on scientific and professional research in the field of marketing and management and we strive to create a professional and academic network aimed at sharing knowledge and experience, establishing a platform for effective dialogue and cooperation between educational institutions and the business sector and representation of members’ interests towards other institutions.