Training Course on Digital Marketing
This Professional course in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. This course covers social media, content writing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis. From these, you’ll learn everything you need to excel at your digital marketing career.
Who Should Attend?
Marketing professionals, business owners, career changers and anyone who wants to gain digital marketing skills in the shortest time possible.
Getting a higher return on investment is the greatest concern for every digital marketer. Knowing where to allocate your marketing budget is the key to any enterprise.
i. Introduction to the Course and Work plan
ii. Introduction of the digital marketing
iii. Digital vs. Real Marketing
iv. Digital Marketing Channels
v. Creating initial digital marketing plan
vi. Content management
vii. SWOT analysis
viii. Target group analysis
ix. EXERCISE: Define a target group (working in groups)
Module 2-Online Advertising
i. Google AdWords- creating accounts
ii. Google AdWords- types
iii. Exercise: Google AdWords (working in groups)
iv. Introduction to CRM
v. CRM platform
vi. CRM models
vii. Exercise: CRM strategy (working in groups)
Module 3-Conversational Marketing
i. Introduction to Web analytics
ii. Web analytics – levels
Module 4-CRO & SEO
i. SEO Optimization
ii. Writing the SEO content
iii. Exercise: Writing the SEO content (working in groups)
Module 5-Email Marketing
i. E-mail marketing plan
ii. E-mail marketing campaign analysis
iii. Keeping up with conversions
Module 6- Social Media Marketing
i. Introduction of Social Media Marketing
ii. Exercise: Social Media Marketing plan (working in groups)
iii. Creating a Facebook page
iv. Visual identity of a Facebook page
v. Types of publications
vi. Exercise: Making a Facebook page (working in groups)
vii. Business opportunities and Instagram options
viii. Optimization of Instagram profiles
ix. Integrating Instagram with a Web Site and other social networks
x. Keeping up with posts
xi. Business tools on LinkedIn
xii. Creating campaigns on LinkedIn
xiii. Analyzing visitation on LinkedIn
xiv. Creating business accounts on YouTube
xv. YouTube Advertising
xvi. YouTube Analytics
xvii. Facebook Ads
xviii. Creating Facebook Ads
xix. Ads Visibility
The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
a. The participant must be conversant with English.
b. Upon completion of training the participant will be issued with an Authorized Training Certificate
c. Course duration is flexible and the contents can be modified to fit any number of days.
d. The course fee includes facilitation training materials, 2 coffee breaks, buffet lunch and A Certificate upon successful completion of Training.
e. One-year post-training support Consultation and Coaching provided after the course.
f. Payment should be done at least a week before commence of the training, to DATASTAT CONSULTANCY LTD account, as indicated in the invoice so as to enable us prepare better for you.
We also offer online training
Course Fee: Ksh 80,000, USD 900
Mobile No: +254724527104/ +254734969612
Email Add: [email protected]
Postal Add: 5402-00100
Head Office: Comet House , Along Monrovia Street, Nairobi, Kenya
Visit our website:www.datastatresearch.org